the MAP land-rover winch MkIII by mayflower

This is the original sales leaflet for the gearbox driven mkIII drum winch for the Land Rover Series by Mayflower Automotive Products, published in May 1968. Price was a hefty 2750 Dutch guilders (before tax and fitting) in 1968, which was about 1/6 of what you would pay for a new Land Rover 88, and not too many were sold.

MAP produced a nice selection of Land Rover approved optional equipment, including free wheeling hubs, ground anchors and a much cheaper capstan winch. More on those later, watch these pages!

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